How Keelridge handles personal information.

Who we are and what this page covers

Keelridge is operated by John Ranieri, trading as Keelridge Software. A company is being formed; this notice will name it once it is registered.

This notice covers the public website at keelridgesoftware.com, the fictional product demo at demo.keelridgesoftware.com, and, in summary, the private Keelridge portals we run for client agencies. Each agency's written agreement sets out the detailed terms for its portal.

Visiting the website

The website is delivered and protected through Cloudflare. Like other web infrastructure providers, Cloudflare processes network and request information needed to deliver pages, maintain security, and operate the service. Keelridge Software may view aggregate traffic, performance, cache, error, and security information available through that infrastructure.

Using the fictional product demo

The demo uses essential first-party cookies to keep the fictional role you select signed in. The session belongs to a synthetic demo account, not to you, and the demo does not ask for your name, email address, files, or agency data. Selecting a role sends that role choice to the demo service; the service and its infrastructure may process ordinary request, security, and error information needed to operate it. All displayed clients, employees, policies, and financial figures are fictional, and business changes are disabled.

The demo's Assistant answers a few questions per visitor. What you type is sent to our AI provider, Anthropic, to write the answer; its terms prohibit training on it, and how long it keeps a question is set by its own terms, not ours. Keelridge stores no question text: each call to the AI model writes one log entry with no question, answer or address in it. The conversation stays in your browser tab and is gone when you close the tab. Your IP address is used only as an in-memory counter for the 24-hour question allowance. Do not type real agency or personal information.

The demo runs on Railway (application hosting, United States), Supabase (database, Germany) and Clerk (the demo's sign-in sessions). They process the request, security and error information needed to run it.

Minimal performance analytics

Cloudflare Web Analytics may measure page views, referring site, page path, country, device type, browser, operating system, and page-performance timing. Cloudflare describes this product as privacy-first and says its Web Analytics beacon does not use cookies, local storage, or fingerprinting to measure usage. Keelridge uses these measurements to understand which public pages are useful and whether they load reliably, not to build advertising profiles.

The website also counts clicks on some of its own links: the design partner buttons, the demo links, the booking link, the email links and copy-email button, and the sample-brief link. Each click is recorded as a fixed page path that names the page and the link, such as /design-partners/action/from-home-hero/. It does not include your name, email address, agency, demo-session identity, query string, or anything shown inside the demo.

Read Cloudflare’s data-collection documentation

Booking a fit call

Booking links open Cal.com in a new tab. The scheduler is not embedded, and visiting a Keelridge page does not load Cal.com. Booking requires your name, email address, agency name and walkthrough focus. Cal.com processes those answers, your selected time and timezone, and any optional booking answers, such as your current AMS, agency size or how you heard about Keelridge. Keelridge receives the booking details to arrange and conduct the meeting. Cal.com connects to the founder’s Google Calendar to check availability and create the meeting. The resulting calendar event and Google Meet invitation may include booking information needed to schedule and conduct the meeting, and Google processes that information under its own terms. Whether an invitation appears automatically on your calendar depends on your calendar provider and settings.

The website counts a click on the booking link as described above. It does not receive your booking answers or see whether you booked. Read Cal.com's privacy policy. Do not enter client records, policy details, credentials, or other confidential agency information into the booking form.

Contacting Keelridge by email

The website does not submit a lead form or store an inquiry. Its email links use your device's email setup to open a preaddressed draft, and the footer can copy the public Keelridge address. A click on an email link or the copy button is counted as described above. Your chosen email provider processes the message under its own terms. Keelridge Software receives the address, message, and attachments you send and uses them to respond to the conversation and maintain appropriate business records.

Do not send client personal information, policy documents, claims information, credentials, or other confidential agency data through an initial website inquiry.

Client agency portals

When an agency uses Keelridge, we process the records it chooses to provide, such as its book-of-business exports, accounting reports, commission statements and staff directory, on the agency's behalf and only to provide its portal. The agency decides what is shared and remains responsible for its own records; its management system and accounting system stay authoritative.

Each agency's records are kept separate from every other agency's. Staff see only what their role allows, and defined sensitive actions are recorded for review. A portal created through sign-up keeps its database, files and backups together in one region, which the agency chooses at sign-up. Some processing happens elsewhere, such as AI requests in the United States. The agreement lists every case.

Keelridge sends agency data to a third-party AI provider only for a set list of tasks. Eight run today: answering questions in the read-only Assistant; reading uploaded commission statement PDFs; reading an accounting report uploaded as a PDF (a CSV is read without AI); sorting a dropped file to the right upload type; a second check of an upload's totals against earlier months (totals only, no rows); suggesting how new ledger accounts are classified; suggesting which column of a book export is which field (column names only, no rows); and turning a document PDF the agency approves into text the Assistant can search. A ninth, suggesting a title and type for a document, is off unless switched on. Checking documents for customer data is a rule-based check, not AI. A portal with no AI key runs none of them. The provider's terms prohibit training on agency data, and we do not sell agency data or use it for any other customer. The agreement also lists the AI tools used to build and support Keelridge. Keelridge is not built for health information and asks agencies not to upload any. When an agreement ends, we return the agency's data on request and then delete it.

If you work at a client agency, your agency controls your information in its portal; you can ask your agency or us about it.

How long we keep information

Booking details and email correspondence are kept while the conversation is active and then as business records only for as long as we need them. You can ask us to delete them sooner, unless the law requires us to keep them. Cloudflare keeps aggregate analytics under its own retention. The demo keeps no record of who you are and no question text; its question allowance is an in-memory counter. Client agency data is kept for the life of the agency's agreement, as that agreement sets out.

Your choices and rights

You can ask what personal information we hold about you, and ask us to correct or delete it, or to stop using it, by emailing founder@keelridgesoftware.com. We reply within 30 days. Depending on where you live, you may have further rights under local law, including the right to complain to a data protection authority.

Children

The website, the demo and the portals are for businesses. They are not directed at anyone under 18, and we do not knowingly collect information from children.

Typefaces and third-party links

The Inter and Source Serif 4 typefaces are served directly from the Keelridge website, so loading the site does not send a font request to Google or another type provider. Links to email services and external documentation leave the Keelridge website and are governed by those providers’ notices.

Questions

For any privacy question or request, email founder@keelridgesoftware.com. We may revise this notice when the website, the demo, the portals or the providers we use change; the date at the top shows the latest version.