Use cases
Owners, managers and account managers ask different questions of the same agency. Each role sees its own part, from the same reports and the same definitions.
Owners and executives
The whole agency: the month's result, the book behind it, the plan and how each person's book is doing.
The month
Start with the Monthly brief. It gives the month's verdict and a ranked list of issues to settle at your leadership meeting, each with the profit, plan or book story behind it. Save a decision and a dated follow-up on an issue, and next month's brief brings it back. It prepares the meeting and assigns no tasks; your people make the decisions.
Open the brief in the demoFollow revenue through brokerage and net revenue to EBITDA, then operating profit and net income, every margin on net revenue. Open any expense to see the accounts behind it.
Take the financial tourOne bridge from the opening book to the closing book: lost clients, dropped lines, rate and exposure on what renewed, rewrites, then new, acquired and returning business. So you can see how much of the growth was price.
Take the retention tourThe plan
Keelridge drafts the year's budget from your completed years and spreads it across the months the way your year usually runs; no part grows more than 15% a year. Each month it shows plan, actual to date and where the year is likely to land, and which lines are furthest off plan. You approve the version that counts.
Your ratios, from organic growth and EBITDA margin to the Rule of 20, compensation and revenue per person, beside the Big "I" / Reagan Consulting Best Practices Study figures for your revenue band, picked from your last full year of net revenue. One line says how many measures you are behind the peer median on, this year and last.
Open Benchmarks in the demoEach book you bought, on its own: the price paid, how much of it the book has earned back and the month it should break even; what it added and lost since; what it nets the agency over the last twelve months after amortization and interest; cash after note payments; and whether the clients you bought are staying, beside the agency's own retention.
The team and new business
For each account manager: the book, retention, organic growth with hand-overs and bought books kept apart, new business and rounding. Who looks after a book is kept apart from who is paid on it.
Take the account-team tourOpportunities follows each new business prospect from intake to bound or lost, with an estimated premium on every quoted line, open premium, bound premium and close rate by account manager, and one Excel export. People set every status.
Take the new business tourTwelve months of commission in your ledger beside what the book should have earned in the same months. It is a comparison, not a reconciliation, and the gap it cannot explain stays on the screen.
Take the commission tourDepartment managers
Direct reports only, with team premium and no commission.
"Mine" and "My team" sit on one Performance page, with team totals, the roster and a drill-down into each direct report's book. Team premium is shown; commission is not.
Take the account-team tourTeam totals, roster, renewal pipeline and a twelve-month renewal calendar for the people who report to you.
Yes. An owner, or any manager above a person, sets that person's targets for the calendar year on seven measures, from annual premium to accounts rounded. Each shows On track, Slightly behind or Behind. Nobody sets their own.
No. There is no composite employee score and no leaderboard visible to account managers. Book measures support a coaching conversation alongside workload and service quality.
Account managers
My Book shows each person the policies they service in the AMS: their book, their renewals, their results.
A personal worklist for the next 90 days by default (30, 60, 90 or 120), soonest first, with each policy's last renewal premium change. Mark a renewal reviewed, snooze it or flag it for follow-up.
Take the renewals tourSingle-policy clients by next renewal, each with a suggested next line: the line the agency's own multi-policy clients most often hold beside it, and the share who do. A list to work from, not coverage advice and not a workflow.
Their own clients, policies and annual premium, then Premium renewed, Client retention, New business, Accounts rounded and Policies per client, each with its change, and this year's target where a manager has set one. No commission, no agency-wide figures and no comparison with colleagues.
Moments
You, or someone you authorize, load the latest book export or income statement. Keelridge checks the file, and once you confirm it every page updates to the new date.
Ask in plain English. The Assistant finds the figures you are allowed to see and shows the figures and the period behind each answer.
Now inviting five design partners
Keelridge is free for five design partners until February 15, 2027. It starts with a 20-minute fit call on the fictional demo agency; no files needed.
Built alongside D.C. Ranieri Insurance Agency.