Review agency financial performance
Start with the Monthly brief, then review profit and plan, the book behind the result, retention and the Book vs GL comparison, all as of one date.
Take the tour →Resource library
Find the answer you need.
Explore the questions that come up when running an independent insurance agency, from profit and the book to how each team's accounts are doing. See how Keelridge brings those figures into one management review, with tools and explanations for the questions behind it.
Review account-team performance
See how each account manager's book is doing: client retention, premium renewed, growth, net cross-sell and new business, read with hand-overs and other context, then decide where support or coaching belongs.
Take the tour →Analyze insurance agency retention
Review which relationships stayed and how much of last year's book renewed, read the book movement behind it and investigate monthly movement to decide where attention is needed.
Take the tour →Review renewal premium changes
See where renewal work is building, read how much each policy's premium moved at its last renewal and keep review context with the renewal so the responsible person can decide what deserves follow-through.
Take the tour →Track new business
Review open work, wins and losses, then investigate later Book arrivals and decide where the team needs attention.
Take the tour →Compare the book's annual commission with commission in your P&L
Set a year of booked P&C commission beside what the book should earn over the same months. See the growth and the difference that is left. No cause is assigned without records that support it.
Take the tour →Retention rate calculator
Calculate client, premium and commission retention from your own figures. The arithmetic stays in your browser.
Open the resource →Organic growth calculator
Work out organic growth from four income-statement numbers, without books bought or sold or contingents, and compare it with 2026 benchmarks. A book premium bridge sits beneath it.
Open the resource →Insurance agency metric definitions
One definition per measure: retention, the retained book, book movement, new vs lost, new business rate, organic growth, rounding, close rate, the Rule of 20 and the Book vs GL comparison.
Open the resource →How do I calculate organic growth for my insurance agency?
How to calculate organic growth for an insurance agency: the formula, a worked example, what to include and exclude, common mistakes and 2026 benchmarks.
Read the note →Did my insurance agency acquisition pay for itself?
Review an insurance agency acquisition after closing: track whether the acquired book remains, what it earns, debt and accounting costs, and estimated payback.
Read the note →Did my insurance agency grow, or did premium rates just increase?
Separate insurance agency growth from price changes, losses, rewrites and carrier moves, acquisitions and transfers, using dated AMS book of business reports.
Read the note →Should an insurance agency remarket every large renewal premium increase?
Learn how insurance agencies can review large renewal premium changes without turning every threshold alert into automatic remarketing.
Read the note →What should an independent insurance agency owner review every month?
Build a monthly insurance agency performance review from AMS book data and accounting results, covering profit, plan, retention, growth, renewals and follow-up.
Read the note →How should an insurance agency measure account manager performance?
Measure account manager performance through client retention, premium renewed, new business and rounding, with hand-overs, workload and service context.
Read the note →Why doesn't my commission income match my P&L?
Why the book's annual commission and booked P&C commission differ, and how to compare the same twelve months without forcing them to agree.
Read the note →What is the difference between premium retention and client retention?
Client retention counts clients who stayed; premium retention is renewal business over last year's book. Learn why the two measures differ.
Read the note →Why does my new business number look better than my growth?
Learn why moving an existing client to another carrier can inflate new business and churn, and how to separate real growth from book movement.
Read the note →No exact match.
Try a broader term, reset the search, or send the agency question directly.
Inspect the product
Follow the question into the figures.
The guided tours connect a management question to the relevant evidence and role-aware views in a fictional, read-only agency. No signup or agency files are required.