Notes
Short pieces on the questions behind a recurring management review: what the book and ledger each measure, whether clients stayed, what counts as new business and which changes deserve a closer look.
Use the metric definitions and formulas →
Benchmarks · November 12, 2026 · 7 min read
How to calculate organic growth for an insurance agency: the formula, a worked example, what to include and exclude, common mistakes and 2026 benchmarks.
Read the note →Financials · September 12, 2026 · 7 min read
Review an insurance agency acquisition after closing: track whether the acquired book remains, what it earns, debt and accounting costs, and estimated payback.
Read the note →Book of business · September 10, 2026 · 7 min read
Separate insurance agency growth from price changes, losses, rewrites and carrier moves, acquisitions and transfers, using dated AMS book of business reports.
Read the note →Renewals · September 10, 2026 · 5 min read
Learn how insurance agencies can review large renewal premium changes without turning every threshold alert into automatic remarketing.
Read the note →Operations · September 10, 2026 · 6 min read
Build a monthly insurance agency performance review from AMS book data and accounting results, covering profit, plan, retention, growth, renewals and follow-up.
Read the note →Operations · August 30, 2026 · 7 min read
Measure account manager performance through client retention, premium renewed, new business and rounding, with hand-overs, workload and service context.
Read the note →Financials · August 17, 2026 · 4 min read
Why the book's annual commission and booked P&C commission differ, and how to compare the same twelve months without forcing them to agree.
Read the note →Book of business · August 17, 2026 · 5 min read
Client retention counts clients who stayed; premium retention is renewal business over last year's book. Learn why the two measures differ.
Read the note →Book of business · August 17, 2026 · 4 min read
Learn why moving an existing client to another carrier can inflate new business and churn, and how to separate real growth from book movement.
Read the note →The product behind the questions
In Keelridge the owner's month starts with the Monthly brief. See a sample brief (PDF).
The reports may already exist, but someone still has to assemble the management picture and start over when the next question comes up. Keelridge brings financial, book and team figures into one agency context, with authorized Assistant investigation and views suited to each responsibility.
Review the design partner terms →