Monthly management analytics for independent insurance agencies.
See what changed. Know what needs attention.
Keelridge brings your financial results, your book and your team's performance into one monthly review, built from the reports your AMS and accounting system already produce.
Built alongside D.C. Ranieri Insurance AgencyThe independent agency Keelridge was designed with
From the reports you already haveA dated book export from your AMS and your accounting reports
Fresh figures when you want themUpload a new book or accounting report whenever you like, and every figure updates
The problem
The management picture should not have to be assembled by hand.
Your systems each have good reports. Your question crosses all of them, so someone still pulls the pieces together by hand. Keelridge does that part, the same way every month.
The Monthly brief
Start each month with one page.
The brief is the first page an owner opens. It tells you how the month went and which questions to settle at your leadership meeting, with the story behind each one.
How the month wentThe month's verdict, a month and year-to-date table, and four tiles: the plan, client retention, premium and cash.
What to decideA ranked list of issues for your leadership meeting, three shown first, each with the profit, plan or book story behind it.
What comes backSave a decision and a dated follow-up on each issue. Next month's brief brings it back and says whether the issue is still flagged. It prepares the meeting and assigns no tasks.
The change on what renewedNew clients and new lines
Book · RetentionFictional demo
Premium lostPremium gained
My Book · RenewalsFictional demo
Last renewal premium changeSoonest first
Financials · P&LFictional demo
Expenses, with GL drill-downsEBITDA
01 · Book growth
Are we growing, or just raising rates?
Keelridge takes the opening book to the closing book in one bridge: premium that left with lost clients and dropped lines, rate and exposure changes on what renewed, then the new clients and new lines that arrived. So you can see how much of the growth was price.
Client retention counts the clients still here. Premium and commission retention are renewal business over last year's book, so rate and exposure changes count and the figure can pass 100%. All three sit side by side, and underneath them the premium lost and gained each month shows when it happened.
Each account manager gets their own renewal worklist for the next 90 days, soonest first, with each policy's last renewal premium change beside it. They can mark a renewal reviewed, snooze it or flag it for follow-up. The policy work itself stays in your AMS.
Follow revenue through brokerage and net revenue to EBITDA, then operating profit, state income tax and net income. Every margin is on net revenue. Behind the chart: the accounts in each expense, the lines that moved most, and expenses month by month.
Then look ahead: the plan, your peers and the books you bought.
Planning · BudgetFictional demo
Are we on plan?
Keelridge drafts the budget from your own past years, spread across the months the way your year runs, and no part grows more than 15% a year. Each month you see plan, actual to date and where the year is likely to land, and which lines are furthest off plan.
Each beside the Best Practices Study figure for agencies your size.
How do we compare with agencies our size?
Your ratios beside the Big "I" / Reagan Consulting Best Practices Study figures for your revenue band, picked from your last full year of net revenue. One line says how many measures you are behind the peer median on, this year and last.
Each book you bought, on its own: the price paid, how much of it the book has earned back and the month it should break even, and whether the clients you bought are staying. Bought books stay out of organic growth for their first 12 months.
Go from a management question to the relevant figures without hunting through reports.
Ask about financial, book or assigned-team performance in plain English. Keelridge retrieves figures from your authorized agency data and connects the answer to the figures behind it.
Start with the business question.Compare financial periods, review retention, or investigate an assigned book.
Follow the evidence.See the figures, reporting period and source behind the answer.
Investigate with control.The Assistant respects access permissions and investigates read-only, leaving source records untouched.
Each agency kept separateEach agency has its own database, file storage, hosting and encrypted backups. The public demo is a separate, fictional agency.
Each role sees its own scopeDepartment managers and account managers see premium within their scope, not commission or payout figures.
Not used to train AIAgency data is not used to train AI models. The Assistant reads figures you are allowed to see and changes nothing.
01A 20-minute callWe walk through the fictional demo agency and talk about your review. No files needed.
02A personal invitation codeFirst you check your report's column names against our list; nothing is sent. If Keelridge fits and a place is open, you get a code tied to your email address.
03Accept the terms onlineThe Design Partner Agreement, the Data Processing Addendum and the User Terms, before any upload.
04Your agency's own portalWe load your reports, roles and history with you and check the first review together.
Free, in your browser
Work a number out now.
Two calculators that run in the browser and store nothing, plus guided tours and plain notes on agency reporting.